IAAPA Webinars 

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2025 Webinars

   Beyond POP (Pay-One-Price): How Theme Parks Innovate Revenue Streams Beyond Physical Expansion

This webinar examines how theme parks can expand revenue beyond the pay-one-price model. Marie Weisbach shares research on dynamic pricing, premium experiences, and industry trends, offering strategies to boost profitability while enhancing guest satisfaction.

February 12th, 2025 


    Attractions Creativity in 2025: State of the Nation

The best ideas can be borrowed and adapted, so what can you learn from creative examples and trends in the industry, happening right now? Get inspired to move out of your comfort zone and to stimulate new ideas to create new park experiences from this webinar

January 29th, 2025 

2024 Webinars

      Enhancing Accessibility

This webinar explores how attractions can enhance accessibility for guests with autism and sensory needs. Industry leaders share insights on universal design, staff training, and inclusive strategies to improve guest experiences, while highlighting the business benefits of accessibility.

September 17th, 2024


     Pricing Strategy for Today’s Environment: How to Start, Sustain, and Succeed

This webinar explores how real-time pricing adjustments can optimize revenue, improve guest experience, and enhance efficiency. Gain insights on flexible pricing models, managing peak demand, and adapting to market shifts to boost profitability and engagement.

September 12th, 2024


      IAAPA North America Ride Safety Report 

Join IAAPA for key insights from the latest Fixed-Site Amusement Ride and Water Slide Safety Reports, conducted with the National Safety Council. This session covers injury data, safety trends, and industry benchmarks to support continuous improvement.

September 10th, 2024


      IAAPA Expo Insider Secrets: Essential Tips for Exhibitors

Get expert insights on maximizing your success at IAAPA Expo 2024. Learn key tips on booth setup, logistics, lead retrieval, and marketing to enhance your exhibitor experience. Watch now for insider strategies!

August 15th, 2024


    Mastering Lead Quality and Post Show Conversion

Stop collecting business cards—start capturing real leads. This webinar explores effective lead management strategies to maximize your trade show ROI. Learn how to qualify, follow up, and convert leads into real business opportunities. Open to IAAPA members.

July 23rd, 2024


    Successfully Preparing to Exhibit at IAAPA Expo Europe 2024 

Get ready for a smooth exhibition experience at IAAPA Expo Europe 2024 in Amsterdam. This webinar covers venue navigation, booth setup, exhibitor services, registration, key deadlines, and tips for marketing and sustainability. Join us to ensure a successful and stress-free expo!

July 11th, 2024


    New Exhibitors Guide to Success at IAAPA Expos

This webinar provides key strategies for new exhibitors to maximize their trade show success. It covers exhibit marketing, budgeting, logistics, and audience engagement, offering practical tips on attracting the right visitors, creating an interactive booth experience, capturing leads, and following up effectively to ensure a strong return on investment.

June 26th, 2024


    IAAPA Sustainability Webinar Series: How Bluestone National Park Resort Factors Sustainability into Everything They Do

Martin Lewis shares how Bluestone National Park Resort integrates sustainability, from its transformation into a nature reserve to its leadership in carbon reduction and regenerative tourism. Gain practical insights to make a lasting impact.

May 22nd, 2024


    Safety Month 2024 - Webinar Ride Manufacturer Training

This webinar examines the Ride Manufacturer Training White Paper, highlighting key challenges in training for ride operations and maintenance. Speakers discuss best practices for structured planning, qualified trainers, and practical assessments to enhance training quality, safety, and efficiency in the attractions industry.

March 21st, 2024


    Manage New 401K Regulations Effective NOW. Make Sure Your Business is Compliant!

This webinar covers key updates from the Secure Act 2.0 impacting 401(k) and 403(b) plans, including new eligibility rules for part-time employees, changes to required minimum distributions, and Roth catch-up contributions. Attendees will gain insights on compliance requirements and best practices to keep their retirement plans aligned with new regulations.

March 20th, 2024


    Restricted Ride Areas

This webinar reviews the Restricted Ride Area White Paper, covering best practices to prevent collisions with ride vehicles and equipment in motion. Based on industry standards and insights from IAAPA members, it outlines a four-line defense strategy for designing safer attractions, managing motion risks, and training employees to enhance safety in restricted ride areas.

March 7th, 2024


    Crisis Communication: Building a Resilient Strategy

Learn key strategies for handling crises, from natural disasters to IT failures and layoffs. Experts share how to deliver clear, timely, and empathetic messaging to maintain trust, manage expectations, and protect your organization’s reputation.

March 5th, 2024


    KidZania's Commitment to Impactful Initiatives 

Discover how KidZania integrates sustainability through 500+ initiatives across people, peers, planet, and performance. This webinar covers their structured approach, materiality assessment, and strategies for aligning business goals with stakeholder needs. Gain insights to implement sustainable practices in your organization.

February 27th, 2024


    Trusted Sources in a Divided Time: A Zoo and Aquarium Superpower

Experts from Impacts Experience share insights from the NAAU study on how public trust in zoos and aquariums has evolved since the pandemic. Learn why they remain highly trusted and how to maintain credibility in a changing media landscape.

February 21st, 2024


    Consumer Trends Impacting the Attractions Industry in the U.S. Understanding Visitor Mindsets & Behaviors Across Generations, Affluence & Attraction Type

Discover key insights from a survey of 1,500 attraction visitors, exploring how generational differences, affluence, and attraction type shape guest expectations. Learn how to enhance the visitor journey—from planning to post-visit engagement—while adapting to trends like digital integration, sustainability, and demand for unique experiences. Stay ahead of shifting consumer behaviors.

February 20th, 2024


    HR Innovations

Learn how top organizations like PGAV, Hershey Entertainment & Resorts, and Connect&Go are transforming HR. This webinar explores employee development, structured training, and work-life balance. Gain insights to enhance workplace culture and employee engagement.

February 7th, 2024


    Call for Presentations: Present at IAAPA Expo Europe

This webinar guides prospective presenters through the IAAPA Expo Europe submission process, highlighting the importance of education at the Expo. It covers session requirements, best practices for impactful presentations, and the benefits of presenting, such as networking, industry exposure, and professional recognition.

January 31st, 2024


    2024 Trends Unveiled: Future of Attractions Industry

Join Robbie Jones from Katapult as he explores the top trends shaping the attractions industry in 2024. Discover key shifts in guest spending, wellness tourism, spontaneous experiences, elevated dining, nostalgia-driven storytelling, and the demand for human interaction over technology. Stay ahead of emerging trends like the return of the tween market and maximalism in consumer habits.

January 15th, 2024


    How to be a Pro at Pronouns

Natalie Nielsen and Evan Foreman use a theme park-inspired approach to explore pronouns, gender identity, and inclusive communication. Through the STAR framework, attendees gain practical strategies for fostering respect and creating welcoming spaces.

January 1st, 2024

2023 Webinars

   Cybersecurity What to Know for Your Business!

Cyber threats are growing— is your business ready? In this IAAPA webinar, Jurate, GTM Lead for Security at Microsoft, shares insights on emerging cyber risks, evolving regulations, and best practices to protect your business. Learn about ransomware, phishing, AI-driven threats, and how to stay secure through software updates, employee training, and risk mitigation. Watch now to stay ahead of cybercriminals and ensure compliance!

December 20th, 2023 


   Sleighing Success: Career Strategies for Tomorrow's Leaders

As the industry evolves, so do career opportunities for emerging professionals. In this IAAPA webinar, industry leaders share their career journeys, networking strategies, and leadership insights. Learn how to build connections, stand out, and advance your career. Whether you're starting out or aiming for growth, this session offers valuable advice for success in 2024 and beyond.

December 19th, 2023 


   IAAPA European Ride Safety Report 2022

This webinar explores key findings from the IAAPA European Ride Safety Report 2022, analyzing safety trends, incident rates, and industry improvements. It examines long-term data, staffing challenges, and COVID-19’s impact while highlighting best practices for enhancing ride safety.

December 18th, 2023 


   IAAPA's Sustainability Journey: Insights into the Materiality Assessment and Next Steps

Sustainability is a growing priority for the attractions industry, and IAAPA is developing a structured ESG strategy. In this webinar, Andreas Andersen (CEO of Liseberg) and Alexander Meyer Zum Felde (Partner at BCG) discuss IAAPA’s materiality assessment and next steps. Learn about key ESG priorities, industry benchmarking, sustainability initiatives, and regulatory impacts. Watch now to explore IAAPA’s roadmap for a greener future!

December 14th, 2023 


   Family Entertainment Centers/Location-Based Entertainment: Expo Preview

Get ready for IAAPA Expo 2023 with this webinar tailored for Family Entertainment Center professionals. Explore 550,000+ square feet of exhibits, 1,100+ companies, and 30+ hours of buying opportunities. Learn key tips, including the FEC 101 program and FEC Reception, to maximize networking and make the most of your expo experience.

October 26th, 2023 


   Accessibility for People with a Disability Starts with Hospitality 

Inclusive experiences start with accessibility. In this IAAPA webinar, Marianne Dijkshoorn, author of Make Your Event Accessible for Everyone, shares strategies for making attractions more welcoming. Learn key accessibility elements, common barriers, and simple solutions. Watch now to see how small changes make a big impact!

October 18th, 2023 


   The Proactive Communicator 

Miscommunication is a major challenge, often caused by unclear messaging and assumptions. This webinar explores key strategies to improve clarity, navigate challenges like confrontation and criticism, and enhance communication through intentional behaviors like accountability, empathy, and collaboration. Watch now to strengthen your communication skills and build better connections.

October 17th, 2023 


   State of the Amusement Insurance Industry

This webinar examines rising insurance premiums, the impact of a prolonged hard market, and key factors driving costs, including social inflation, economic trends, and climate change. Experts also discuss strategies for building stronger partnerships with insurers to manage risks and reduce expenses.

October 12th, 2023 


   Transform the Guest Experience at Your Park or Attraction With Generative AI

AI is revolutionizing theme parks by enhancing guest experiences, streamlining operations, and personalizing interactions. This IAAPA webinar with Microsoft AI experts explores Generative AI’s role in guest services, marketing, automation, and data security, offering practical insights for innovation in the attractions industry.

October 10th, 2023 


   The Tools That All Great Leaders Have

This IAAPA webinar with Shawn Welch explores what makes great leaders stand out, focusing on vision, accountability, and trust. It covers leadership development, employee and guest experience, and common training mistakes, offering practical strategies to build a strong workplace culture.

September 27th, 2023 


   Water Parks Spotlight: The Caribbean

This webinar highlights two Caribbean water parks—Baha Bay in the Bahamas and Five Islands Park in Trinidad—exploring their unique attractions, amenities, and operational challenges. Learn how these parks leverage natural beauty, cater to tourists and locals, and navigate regional obstacles. Watch now to gain insights into the Caribbean water park industry.

September 21st, 2023 


   The Rise of Automation in Family Entertainment - Harnessing the Power to Improve Labor, Time Management, and Guest Experience

Automation is transforming the attractions industry by streamlining operations, enhancing guest experiences, and optimizing labor without replacing the human element. This webinar explores the benefits of QR codes, reducing bottlenecks, and creating seamless, engaging experiences that boost efficiency and revenue. Watch now to learn how automation can elevate your business.

September 19th, 2023 


   Live Chat: Understand ADA Litigation Threats Post-Campbell v. Universal 

This webinar examines the legal impact of Campbell v. Universal on ADA compliance and ride safety. Experts discuss accessibility bias, liability concerns, manufacturer guidelines, and the need for collaboration between operators, manufacturers, and disabled guests. Learn best practices for balancing safety, inclusivity, and legal responsibilities in the attractions industry.

September 14th, 2023 


   Trends Shaping the Attractions Landscape

This webinar explores the evolving trends shaping the attractions industry, from technological innovations like augmented reality and contactless ticketing to the rise of micro parks, sustainability, and immersive storytelling. Discover how shifting visitor expectations, globalization, and competition from stay-at-home entertainment are influencing the industry. Watch now to stay ahead of emerging trends and adapt to the changing landscape.

September 13th, 2023 


   Queues Redefined: How Smartphone Augmented Reality Can Change Theme Parks

This webinar explores how augmented reality (AR) transforms wait times into engaging experiences, enhances storytelling, and drives revenue through interactive games and merchandise. Learn how AR scavenger hunts, digital collectibles, and real-time guest interactions can boost satisfaction and encourage repeat visits. Discover why AR is the next big innovation for theme parks.

September 6th, 2023 


   Knott's Scary Farm 50 - Behind the Screams 

Discover the history of Knott’s Scary Farm, the world’s longest-running theme park Halloween event. This webinar explores its 1973 origins, the creation of the first haunted maze in 1977, and innovations like scare zone sliders. Featuring insights from industry experts, it’s a must-watch for fans of haunted attractions and theme park history.

August 15th, 2023 


   Cyber Security - How to Manage, Mitigate and Transfer Risk

With cyber threats on the rise, this webinar explores key risks like phishing, malware, and insider breaches while providing strategies to assess vulnerabilities, strengthen security, and respond to incidents. Learn how to protect sensitive data, engage third-party vendors, and leverage cyber insurance to safeguard your organization. Ideal for attractions industry professionals looking to enhance cybersecurity.

July 25th, 2023 


   All About Food Safety

Food safety is key to guest satisfaction and business success. In this IAAPA webinar, experts Rob Gordon and Ken Handler share best practices on risk prevention, proper food handling, HACCP principles, staff training, and vendor partnerships. Whether you run a large park or small venue, this session offers practical strategies to ensure compliance and protect guests.

June 13th, 2023 


   Q&A with Florida Regulators: Learn About Upcoming Changes to Florida Amusement Ride Law

As the attractions industry faces economic shifts, changing guest expectations, and new technologies, what trends will shape its future? In this IAAPA webinar, industry expert Robbie, Insights Analyst Lead at Catapult, shares data-driven predictions for 2023, covering consumer spending, sustainability, digital engagement, and industry adaptation. Stay ahead of trends and make informed business decisions.

June 8th, 2023 


   Water Parks Live Chat: Creating a Culture of Safety From the Frontline Perspective

This webinar explores how to build a strong safety culture in water parks by engaging frontline staff, leading by example, and making safety a daily priority. Experts discuss collaborating with health and safety teams, integrating safety into ride design, and keeping training engaging through games, recognition, and team-building. Watch now to learn how to create a safety-first mindset that empowers staff and enhances guest experiences.

June 7th, 2023 


   Content Creation 

Engaging content is key to standing out online. In this IAAPA FEC Committee webinar, Barry Zelickson and Nate Reinhart, co-creators of Fun Across America, share insights on content creation, social media strategy, and digital marketing. Learn how to leverage platforms, create compelling content, and grow your online presence. 

June 6th, 2023 


   Intellectual Property in Attractions A Global View of Rights and Remedies

This webinar explores intellectual property rights in the attractions industry, covering trademarks, copyrights, patents, and enforcement across the United States, European Union, United Kingdom, and China. Industry professionals will gain insights into IP protection, legal compliance, and strategies to safeguard their brand globally.

May 30th, 2023 


   Crowd Management Principles

This webinar explores the science and psychology of crowd behavior, offering key strategies to enhance safety, optimize flow, and mitigate risks. Experts discuss crowd formation, density limits, egress planning, and risk assessment using the DIM-ICE framework. With real-world simulations and case studies, this session provides practical insights for professionals in attractions, events, and security operations.

May 19th, 2023 


   Opportunities in Culinary Sustainability

Join us for the "Opportunities in Culinary Sustainability" webinar to explore strategies for reducing waste and promoting eco-friendly practices in the food and beverage industry. This engaging session covers supporting local products, effective recycling and composting, and sustainable catering for events. Gain actionable insights and innovative solutions to enhance your approach to culinary sustainability.

April 19th, 2023 


   Dive Into the Latest FEC & LBE Trends Featured at IAAPA FEC Summit 2023 and More

The FEC and LBE industry is evolving fast, and staying ahead of trends is key to success. In this IAAPA webinar, industry experts and FEC Committee members share key takeaways from the IAAPA FEC Summit 2023, covering emerging trends, strategic planning, innovative business models, and operational insights. Watch now for expert strategies to grow and thrive!

February 23rd, 2023 


   IAAPA's Cost of Goods

Managing Expenses and Maximizing Profitability. This webinar explores strategies to control Cost of Goods Sold (COGS) in food and beverage operations. Topics include inventory management, pricing, waste reduction, theft prevention, and menu optimization. Learn how to adapt to cost fluctuations, leverage data, and improve financial performance in the attractions industry.

February 21st, 2023 


   IAAPA's Ride Safety Report

This webinar reviews IAAPA’s annual Ride Safety Report, analyzing industry injury trends and safety improvements. Conducted with the National Safety Council, the report shows a steady decline in injury rates and increased industry participation in safety reporting. Learn how data-driven insights help enhance safety standards across amusement facilities.

February 9th, 2023 


   Live Chat: Ready, Set, Present: A Step-by-Step Guide to a Conference Session Proposal

This webinar, presented by Tom Van Liefferinge, Education Manager at IAAPA EMEA, offers practical guidance on crafting a successful conference session proposal for the IAAPA Expo. Attendees will learn about selection criteria, best practices, and how to create engaging, industry-relevant content that aligns with IAAPA’s educational goals. Watch now to prepare a compelling proposal for the IAAPA Expo!

February 7th, 2023 


   How to Educate Your Guests: Educational Opportunities are Everywhere

Discover how theme parks can enhance guest experiences by integrating education into attractions. With 70% of visitors attending with family, educational elements add value and increase satisfaction. This webinar explores effective strategies like storytelling, interactivity, and technology to create engaging, meaningful experiences that foster learning and family bonding.

January 25th, 2023 


   What's in Store for the Attractions Industry's Trends in 2023? 

As the attractions industry faces economic shifts, evolving guest expectations, and new technologies, what trends will shape its future? In this IAAPA webinar, industry expert Robbie, Insights Analyst Lead at Catapult, shares data-driven predictions for 2023, covering consumer spending, sustainability, digital engagement, and industry adaptation. Gain valuable insights to stay ahead and make informed business decisions. Watch now!

January 24th, 2023 


   Working Abroad...Is This Right For Me?

Considering working abroad? IAAPA committee members Neva and Scott host industry experts who share insights on the challenges and rewards of expatriate life in places like Hong Kong, the UAE, Jordan, and the UK. They discuss key considerations, cultural adaptation, and real-world experiences to help you decide if an international career is right for you. Watch now!

January 18th, 2023 


   How to Flush Toxic Leadership Down the Drain

Toxic leadership harms team morale, motivation, and performance. This webinar explores self-awareness as the key to effective leadership and introduces the FLUSH Principle—feedback, listening, understanding, self-development, and humility—to eliminate toxic behaviors. Shawn Welch shares insights on identifying toxic traits, improving leadership skills, and fostering a healthier workplace. Watch now to transform your leadership and build a stronger team.

January 12th, 2023 

2022 Webinars

   Sustainability: Visitor Pressure and Social Impact of Your Facility

This webinar explores the social impact of attractions, addressing overtourism, community relations, and evolving visitor expectations. Learn how scenario planning helps balance tourism growth with sustainability and stakeholder engagement.

December 22nd, 2022 


   Accountability, Ownership, Execution...Keys to a Culture of Safety

This webinar explores how to build a strong culture of safety in the attractions industry through accountability, training, and leadership commitment. Experts discuss the impact of safety on public trust, financial stability, and reputation, along with practical steps for assessing risks, setting S.M.A.R.T. goals, and empowering employees to uphold safety standards. Watch now to learn how to create a safer, more proactive workplace.

December 8th, 2022 


   Everything You Always Wanted to Know About Service Animals but Were Too Afraid To Ask

This webinar provides a clear understanding of service animals under the ADA, including their distinction from emotional support animals and legal requirements for accommodations. It covers guest and employee rights, access to rides and attractions, workplace considerations, and proper etiquette. Attendees will gain practical insights to ensure compliance and create an inclusive environment in the attractions industry.

December 11th, 2022 


   Presentation Creation 101

This webinar provides practical tools to help presenters refine their skills, covering topic selection, structure, audience engagement, and personal style. Learn how to craft a clear message, use storytelling and body language effectively, and adapt to audience reactions. Gain tips on handling mistakes, maintaining confidence, and delivering a strong, impactful presentation.

August 10th, 2022 


   Providing Value to Your Teams: Why Leading with Kindness Is Essential for Growing Others

Kindness is key to leadership and team success. This webinar explores how a culture of trust, support, and collaboration boosts performance and engagement. Learn practical steps to empower employees, build strong teams, and create a positive workplace where everyone thrives.

July 20th, 2022 


   Cross-Region Webinar + Exchange: Ride Evacuation Guide - Overview of Guidelines

The Cross-Region Webinar + Exchange: Ride Evacuation Guide explores IAAPA EMEA’s guidelines for safe and efficient ride evacuations. Experts discuss standardized procedures, staff roles, crisis management, and best practices for handling technical and emergency evacuations. The session highlights communication strategies, staff training, and ongoing evaluation to enhance safety and preparedness. A must-watch for industry professionals focused on improving evacuation protocols.

May 4th, 2022 


   Games and Merchandise: Prepare Your Team for the 2022 Season

This webinar covers key strategies for a successful games and merchandise season, including identifying retail trends, refreshing midway games, and enhancing team and guest engagement. Learn how to optimize store layouts, update game visuals, and create interactive experiences that boost sales and participation. A must-watch for those looking to elevate their operations.

April 28th, 2022 


   The 21 Secrets for Solving the Food and Beverage Profit Puzzle

This webinar shares 21 key strategies to boost food and beverage profitability in attractions. Learn how to streamline menus, use fresh ingredients, optimize kitchen efficiency, and negotiate better vendor deals. Gain practical tips to cut costs, improve quality, and enhance guest experiences.

April 26th, 2022 


   Sustainability Webinar: How to Keep the Fun and Cut the Carbon Without Breaking the Bank with Case Studies from the Manufacturer and Supplier Perspective

This webinar explores cost-effective sustainability strategies for manufacturers and suppliers in the attractions industry. Experts discuss reducing carbon footprints through sustainable design, energy efficiency, optimized materials, and ride maintenance. Learn practical ways to innovate while minimizing environmental impact.

April 21st, 2022 


   Company Mission vs. Practice: The Employee Experience

Does your company’s mission reflect the employee experience? Many organizations prioritize customers while overlooking their teams. This IAAPA webinar explores how to create a people-first culture through leadership empathy, active listening, transparent communication, and inclusive decision-making. Learn strategies to enhance engagement, retention, and workplace culture by treating employees with the same care as clients. Watch now to discover how aligning mission with practice can transform your organization.

February 23rd, 2022 


   Sustainability: Culture or Structure?

This webinar explores how leading attractions embed sustainability into both culture and operations. Experts from PortAventura World, Grupo Xcaret, and Liseberg share strategies for reducing environmental impact, engaging stakeholders, and achieving long-term success through waste reduction, carbon neutrality, and conservation efforts.

February 10th, 2022 


   Creating a Frictionless Guest Experience

Guest expectations are higher than ever, shaped by top companies like Amazon and Uber. This IAAPA webinar explores how to create a seamless, frictionless experience that turns first-time visitors into loyal advocates. Learn how to optimize every stage of the guest journey—Attract, Engage, Deliver, Return, and Advocate—by reducing friction, enhancing convenience, and exceeding expectations. Watch now to discover strategies for building guest loyalty and driving long-term success.

February 3rd, 2022 


   Operational Improvement - Reducing Costs to Improve the Bottom Line

This webinar explores strategies to reduce costs and improve efficiency by optimizing labor, streamlining processes, and reducing transaction times. Learn how to refine staffing, eliminate inefficiencies, and adjust demand to enhance guest experience and profitability.

January 20th, 2022