Creating a Frictionless Guest Experience


Webinar Description

Creating a frictionless guest experience is essential in today’s competitive landscape, where expectations are shaped by top companies like Amazon, Uber, and Netflix. Guests compare their visit to the best experiences they’ve had, regardless of industry, making it critical for attractions to reduce friction and create seamless interactions. This webinar explores the key phases of the guest journey—Attract, Engage, Deliver, Return, and Advocate—offering actionable strategies to optimize each step. From user-friendly websites and simple booking processes to exceptional service and word-of-mouth marketing, every touchpoint plays a role in driving loyalty and repeat visits. Reducing friction transforms a “meh” experience into a “wow” moment, building momentum and long-term success. The session challenges the mindset of “if it ain’t broke, don’t fix it” by emphasizing continuous improvement to stay ahead of evolving guest expectations.

Speakers

  • Joshua Liebman, ICAE, Guest Experience Evangelist, ROLLER Software

Details

 CEUs: 1.0

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation on 02/03/2022

Prices

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