Webinar Description
This insightful webinar explores the increasing impact of extreme weather on outdoor attractions and leisure businesses. With over 84% of live poll respondents reporting that weather affects 6%–20% or more of their business, it’s clear that unpredictable conditions are reshaping how operators think about guest experience and revenue protection.
The session dives into the psychology behind the guest booking journey—highlighting the excitement leading up to a visit and the critical moment when guests check the weather forecast the day before their trip. The webinar also examines the history and evolution of the “rain check” and how operators have traditionally responded to weather disruptions.
A new solution is introduced through Sensible Weather’s Weather Guarantee, which allows guests to receive automatic reimbursements in the event of poor weather—giving peace of mind at the time of booking and enhancing guest satisfaction without impacting operator revenue.
The session concludes with real-world insights from Mark Moore, General Manager of Gulf Islands Waterpark, the first attraction to implement Weather Guarantee. He shares the long-term benefits and guest experience improvements the park has seen since launching the program.
Whether you're looking to better understand weather’s impact or explore innovative guest-first solutions, this webinar offers valuable perspectives and actionable takeaways.
Speakers
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Nick Cavanaugh, PhD, CEO and Founder, Sensible
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Mark Moore, General Manager, Gulf Islands Waterpark
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Kari Manev, Head of Ticketing Partnerships, Sensible
Details
CEUs: 1.0
Session Time: 60 minutes
Language: American English
Key Features: Recording of live presentation on 08/24/2023
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$49 |
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