Webinar Description
Theme parks and attractions have mastered immersion. But what happens after the ride ends or the show lets out? Today’s guests expect that same sense of magic, interactivity, and wonder to continue inside your attraction’s retail spaces.
Traditional retail principles aren’t enough. Shelf space alone can’t compete with screen space or destination experiences.
We see retail not as a shop—but as a stage for play, purpose, emotional connection, and product discovery that extends the guest journey and drives sales. We design experiences that shoppers remember, talk about, and return to.
Learning Objectives
- How attraction retail can leverage entertainment-driven design to drive product sales
- Why today’s consumers expect shopping to feel like a destination, not just a transaction
- Ways to transform photo-worthy experiences into revenue opportunities
- Lessons from Hershey Chocolate World: turning candy play into product performance
- Practical takeaways to reimagine your own attraction’s retail as an encore, not an afterthought
Speakers
- Mat Gurda, Creative Director, Environments, WD Partners
- Sarah Miyagawa, Director, Strategy & Insights, WD Partners
Details
CEUs: 1.0
Session Time: 60 minutes
Language: American English
Key Features: Recording of live presentation on 10/30/2025
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$49 |
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