Beyond the Birthday Parties: Building Profitable Events in Your Organization

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Webinar Description

Birthday parties may be the bread and butter of your events business, but there’s a whole world of untapped revenue beyond the cake and candles! This session will explore strategies to maximize event bookings, diversify your offerings, and create unforgettable guest experiences that keep customers coming back. From corporate events and team-building activities to group outings and unique experiences, you’ll learn how to position your facility as the go-to destination for all types of celebrations. Walk away with actionable tips on pricing, packaging, marketing, and operational efficiency to turn your events business into a major profit center.

Learning objectives:

• Think outside the birthday-cake: Expand your groups and events business to new opportunities
• Maximize profits with smart pricing strategies and upselling
• Enhance the guest experience to increase repeat business

Speakers

•  Amber Lambert, Regional Sales Representative, Betson Enterprises

• Jessica Fulk, Guest Experience Manager, Fort Wayne Children's Zoo
• Megan Burtch, Merchandising Manager, Redemption Plus
• Sherry Marshall, John E. Kirkpatrick President & CEO, Science Museum Oklahoma

Details

 CEUs: 1.0

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation on 09/29/2025

Prices

Member Status	Price
Member*	$0
Nonmember	$49

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