How to Educate Your Guests: Educational Opportunities are Everywhere


Webinar Description

Education is often overlooked in theme parks, yet families see it as a valuable addition that enhances their overall experience. This webinar explores how attractions can seamlessly integrate educational opportunities to increase guest satisfaction and engagement.

Key topics include:

  • How families evaluate education in theme parks, a key factor with 70% of visitors attending with family.
  • The Pine & Gilmore model, emphasizing the role of education alongside entertainment, esthetics, and escapism.
  • Effective methods such as storytelling, interactive experiences, themed settings, technology, and character engagement.
  • Educational outcomes including family bonding, theme-related knowledge, and personal development.
  • Success factors like creating a safe, engaging environment with age-appropriate and culturally sensitive content.

Designed for industry professionals, this session provides valuable insights and practical strategies to enhance guest experiences through education, making learning a natural and memorable part of the visit.

Speakers

  • Karwl Willemen, Senior Design and Development, Efteling Themepark Resort

  • Elaine Michielen, Young Professional

Details

 CEUs: 1.0

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation on 01/25/2023

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