Webinar Description
This webinar, led by industry experts and data analysts from Impacts Experience, explores the evolving trust perceptions of zoos and aquariums in the United States. Featuring insights from the National Awareness Attitudes and Usage Study (NAAU)—one of the largest market research studies of its kind—the session examines how public trust in these institutions has grown since the pandemic and what this means for their role as credible sources of information.
The discussion covers key findings on why zoos and aquariums remain highly trusted institutions, how trust levels compare to other sources of information, and how organizations can leverage this trust to strengthen their mission, audience engagement, and overall impact. The webinar also highlights data-driven strategies to maintain and enhance credibility in an increasingly divided social and media landscape.
Perfect for professionals in the zoo, aquarium, and attractions industries, this session provides valuable insights on how these institutions can use their trusted status to educate, inspire, and connect with the public in meaningful ways.
Speakers
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Amber Christopher, ICAE, COO Denver Zoo
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Colleen Dilenschneider, Founder IMPACTS Experience
Details
CEUs: 1.0
Session Time: 60 minutes
Language: American English
Key Features: Recording of live presentation on 02/21/2024
Prices
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