Pricing Strategy for Today’s Environment: How to Start, Sustain, and Succeed


Webinar Description

In this webinar, Greg Lowen, CEO of Diginex, along with Kelly Degenhart (Head of Marketing) and Harry Tomasides (Chief Revenue Officer), explores the power of dynamic pricing in the attractions industry. The session covers how businesses can optimize revenue by adjusting ticket prices based on real-time demand, leveraging data-driven insights to enhance guest experience and operational efficiency. With over a decade of experience in pricing strategy, the speakers share best practices for implementing flexible pricing models, reducing peak-time congestion, and adapting to market shifts.

Whether you’re new to dynamic pricing or looking to refine your existing approach, this webinar provides actionable takeaways on how a strategic pricing model can increase revenue, improve affordability, and drive long-term business success. Learn how leading attractions are using pricing as a tool to not only maximize profitability but also enhance guest engagement and satisfaction

Speaker

  • Greg Loewen | CEO, Digonex

  • Harry Tomasides | Chief Revenue Officer, Digonex

Details

 CEUs: 1.0

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation on 09/12/2024

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