Webinar Description
As theme parks and attractions continue to evolve, augmented reality (AR) presents a groundbreaking opportunity to enhance guest experiences, drive revenue, and keep visitors engaged. The "Queues Redefined: How Smartphone Augmented Reality Can Change Theme Parks" webinar explores how AR can revolutionize attractions by turning wait times into immersive, interactive adventures—all through the device that guests already have in their hands: their smartphones.
Key Takeaways from the Webinar
- Enhancing guest engagement and satisfaction: AR transforms passive wait times into dynamic experiences, keeping guests entertained without slowing the queue.
- Monetization and merchandise integration: AR-powered games can drive merchandise sales by offering exclusive digital collectibles, unlocking special in-app purchases, and enhancing products with interactive elements.
- Storytelling and gamification: Attractions thrive on storytelling, and AR elevates this by allowing guests to engage with virtual characters, complete interactive scavenger hunts, and follow immersive narratives within the park.
- Data-driven insights: AR applications provide valuable data on user behavior, helping attractions refine their guest experience strategies.
- Future-proofing attractions: Theme parks have always been early adopters of innovative technology, and AR is the next big evolution. Implementing it now ensures a competitive advantage in an increasingly tech-savvy market.
The Future of AR in Theme Parks
The webinar also explored how location-based AR experiences, such as scavenger hunts and interactive storytelling elements, can foster repeat visits and create lasting memories for guests. As visitor expectations for interactive and personalized experiences grow, integrating AR into attractions is no longer just an option—it’s a necessity for staying ahead in the industry.
This insightful session provided a compelling case for the adoption of AR technology, showcasing how it can redefine queue lines, enhance guest immersion, and create new revenue streams. For industry professionals looking to embrace the next wave of attraction innovation, this webinar is an essential resource.
Watch the webinar today and discover how AR can transform your guest experience!
Speakers
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Tony Nitschke, CEO, Augmented Robotics
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Christina Gilchrist, ICAE, QA Analyst, SeaWorld Parks & Resorts
Details
CEUs: 1.0
Session Time: 60 minutes
Language: American English
Key Features: Recording of live presentation on 09/06/2023
Prices
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