Beyond POP (Pay-One-Price): How Theme Parks Innovate Revenue Streams Beyond Physical Expansion

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Webinar Description

This webinar explores how theme parks can diversify revenue streams beyond the traditional pay-one-price model to stay competitive in an evolving market. Presenter Marie Weisbach shares insights from her research, highlighting innovative pricing strategies, premium experiences, and dynamic pricing models used by leading theme parks. The session examines industry trends, guest spending behaviors, and expert perspectives on maximizing revenue without physical expansion. Attendees will gain practical strategies for enhancing profitability while maintaining guest satisfaction.

Speakers

• Marie Weissbach, M.Sc. Applied Business Innovation, University of Applied Sciences Munich (MUAS)  

Details

 CEUs: 1.0

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation on 02/12/2025

Prices

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