Session Description
Making the decision to expand one’s FEC business might not only sound exciting but might also prove to be critical in maintaining market share, profitability, and future sustainability of the brand itself.
In this session, industry veterans Barry Zelickson and Jerry Merola will share the steps needed to determine when - and how - to expand an FEC brand. From assessing market demand, current-day development costs, operational capacity, and guest feedback variables, FEC operators can identify strategic market opportunities for expansion, and in turn, build a growth plan that protects the business from social and economic risks.
Speakers
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Jerry Merola, Amusement Entertainment Management (AEM)
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Barry Zelickson, Next Exit Entertainment/Fun Across America
Details
CEUs: N/A
Session Time: 60 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo 2024
