Session Description
In this dynamic session, we'll explore the transformative marketing strategy implemented by Jungle Island, which leveraged the concept of "free" to achieve unparalleled success. Discover how Jungle Island's 'Free Garden Mission' became more than just a charitable endeavor; it transformed into an ultimate marketing tool.
This case study will delve into how free admission, combined with savvy and strategic social media campaigning, not only boosted public engagement but also shattered a 20-year record in attendance. Our expert speakers will dissect the tactics used, including the psychology behind 'free', digital marketing innovations, and the creation of a viral social media presence that captured the public's imagination.
Attendees will gain insights into:
• The strategic planning behind offering free services and its impact on public perception.
• How Jungle Island capitalized on social media trends to amplify their message and reach a broader audience.
• Analyzing data and feedback to continually refine and adapt the marketing strategy.
• The long-term benefits and challenges of implementing a 'free' strategy.
This session is a must-attend for marketing professionals, social media strategists, and business leaders looking to understand the power of "free" in creating buzz, driving attendance, and fostering a strong brand connection with their audience.
Join us for an enlightening discussion filled with practical takeaways, innovative ideas, and real-world results.
Speakers
Details
CEUs: N/A
Session Time: 20 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo 2024
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
