The Attraction Marketers' Guide to the Future of Revenue Growth


Webinar Description

 As Q3 reports show attendance stalling and advertising costs rising, marketers need a broader strategy to meet their 2026 targets. The future lies in maximizing the value of the guests you already have — and data shows that a yield-focused approach is what delivers results.

In this practical session, Mark Locker, Founder & CEO of Attractions.io, shares the five-step strategy that’s helping 150+ venues worldwide increase average transaction values by up to 52% and boost second gate conversions by over 150%.  

 

Key Takeaways:

  • Build a unified view of the guest across systems
  • Redefine success metrics around yield
  • Use real-time data and automation to grow in-visit spend with confidence

Speakers

  • Mark Locker, Founder & CEO, Attractions.io

Details

 CEUs: 1.0

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation on 12/11/2025

Prices

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Nonmember $49

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3 Month Access - Nonmember $49.00

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