Attractions Industry Training

Designed with you in mind!

Whether you're interested in self-development, training your frontline staff, new hires, or employees returning for the season, IAAPA offers valuable courses for all career levels.

Our library of industry specific training courses cover best practices, trends, and insights for your attraction. All course are available in English; some are offered in Spanish.

Sample Courses

IAAPA's excited about our new course offerings, and you will be too! Check out IAAPA’s free sample courses to see for yourself how relevant and valuable education for attractions professionals, by attractions professionals can be. Samples include a portion of the full training and provide you with a first-hand look at what learners can expect from IAAPA online courses. Take one for a free test drive today! 


*New*  Basics of Food and Beverage Management

Let’s face it – one of the best aspects of visiting an attraction is the opportunity to enjoy the food and beverage options it boasts. That is why successful team members understand how vital it is to manage quality food and beverage enterprises in such a way that ensures calculated profitability and consistently smooth operations. This IAAPA course defines and explains the basics of how team members can do exactly that. Learn more.

*New*  Best Practices for Operating a Successful Arcade Floor

Operating an arcade is more than just offering a collection of games. Successful operators know the right questions to ask when thinking about how to create a profitable arcade floor. This IAAPA course provides insights and best practices to consider for establishing, operating, and maintaining an arcade location. Learn more.

*New*  Bloodborne Pathogen Training for the Attractions Industry

Do you and your team members know what to do in a work situation involving blood or other potentially infectious material? Does each member know where your attraction’s personal protective equipment currently is and how to use it? This IAAPA course identifies the necessary precautions and steps needed to effectively prevent exposure to bloodborne pathogens to ensure all team members stay safe. Learn more.

*New*  Creating and Maintaining the Guest Experience

Team members need to know guests' expectations before they can exceed those expectations and provide a "wow" experience. This IAAPA course details how to effectively go above and beyond in order to create lifelong fans of your attraction. Learn more.

*New*  Cybersecurity Fundamentals for Your Attraction

You’ve been warned your entire life about physical theft and how to avoid it. What isn’t addressed as often is how to avoid cybercrime. Successful team members realize online precautions are an absolute ‘must’ when it comes to safeguarding your attraction from cybercriminals who, within seconds, can steal valuable data and wreak havoc. This IAAPA course outlines the risks of poor cybersecurity and how to best avoid possible breaches, ensuring these unseen criminals aren’t capable of seizing data from either your personal and/or work devices. Learn more.

*New*  Designing Immersive Entertainment Experiences at Your Attraction

What could possible be better than a good story? Getting the chance to be in it, that's what! Audience-driven immersive experiences empowers guests to build and navigate their own personal storyline, creating a world of infinite possibility. This IAAPA course details precisely how to design this type of unique experience at your attraction.  Learn more.

*New*  Developing Annual Pass Loyalty Programs

Successful team members know one of the biggest markers of guest satisfaction is repeat visitation. When guests have positive experiences, they come back! So, how do you incentivize them into coming back for more? Annual pass loyalty programs are an invaluable way to increase revenue while adding to guests’ sense of belonging and ownership. This IAAPA course explores whether a pass program is right for you! Learn more.

*New*  Diversity, Equity, and Inclusion in the Attractions Industry

An attraction's most important asset is its people. When a workplace embraces diversity, equity, and inclusion (DEI), both its employees and guests thrive. This IAAPA course defines these terms and unpacks how choosing to integrate both diversity and inclusion makes it about choice, not just compliance, and why this benefits business. Learn more.

Effective Strategies for Providing Exceptional Guest Service

In the attractions industry providing exceptional guest service is one of the primary responsibilities for all team members. This IAAPA course explores strategies for effectively communicating and responding to guests. Learn more.

*New*  Efficient Food & Beverage Locations: Strategies for Increasing Throughput

Understanding how to measure the performance of your food and beverage locations is crucial to the success of your operations. This IAAPA course will introduce you to strategies for measuring performance as well as how to leverage facility design, menu design, and guest ordering technology to help you achieve optimal efficiency, sales, and service goals. Learn more.

Elements of an Effective Job Posting

Building a successful team for your organization starts with identifying the necessary skills for the jobs and then communicating them effectively to potential candidates. This IAAPA course explains how to use job analysis to identify the necessary skills for positions in your organization and the elements of a well-written job description. Learn more.

Emergency Response and Crisis Management at Your Facility

Attractions facilities are vulnerable to a host of potential crises ranging from natural disaster, financial crises, technological breakdowns, organizational crimes, and workplace violence or acts of malevolence. Learn effective strategies and resources to help you prepare, respond, and recover. Learn more.

Engage and Entertain: Considerations for New Entertainment Programs

In addition to bringing your park to life with engaging and exciting experiences, live entertainment is a way to bring in new guests, additional revenue, and help manage capacity issues. This IAAPA online course will help you start preparing for a new live entertainment program. Learn more.

*New*  Finance Basicas for the Attractions Industry

Whether you work at a small attraction or a large facility, having a basic understanding of financial concepts will help you maintain a successful operation. The purpose of this course is to introduce you to several concepts that are vital to measuring performance and planning for your attraction. Learn more.

*New*  Fire Prevention and Safety at Your Attraction

What should you first do if you see fire or smoke at your attraction? Grab a fire extinguisher? Pull the fire alarm? Run? Successful team members know the exact steps that outline what to do in case of a fire, ensuring a reduction in the risk of injury, loss of life, and damage to your attraction. This IAAPA course teaches not only what to do in case of a fire, but how to best prevent fires from happening in the first place. Learn more.

First Steps: Games Operations

This IAAPA online course is designed to help game employees with the skills they need to ensure guests have a positive experience. Learn more. Disponible en Español. 

First Steps: Guest Relations

This IAAPA online course introduces your employee to the concept of guest services and their critical role in delivering a quality guest experience. Learn more. Disponible en Español.

First Steps: Ride Operations

This IAAPA online course is designed to help ride employees with the skills they need in order to ensure guests have a safe and positive experience. Learn more. Disponible en Español.

First Steps: Safety

This IAAPA online course is designed to help employees with the skills they need in order to maintain a safe working environment. Learn more.

First Steps: Supervision

This IAAPA online course is designed to help train new supervisors on the skills they need in order to make a successful transition into their frontline management role. Learn more. Disponible en Español.

Food Safety: Foundations for Leading an Effective Food Safety Program

Food service managers and supervisors are tasked with maintaining important preventative programs to avoid risks and ensure the safety of guests and staff. This IAAPA course explores elements of an effective safety program and how to build a culture of safety in your food and beverage operation. Learn more.

Fundamentals of Effective Copywriting

Learn how to reach your target audience with a marketing message that enhances your brand, appeals to their interests, and distinguishes you from the competition. This IAAPA course introduces the fundamentals needed for effectively writing copy to market your products. Learn more.

*New*  How to Make Your Attraction Accessible for All Guests

Effectively serving guests with disabilities starts with focusing on the person, not the disability. Attractions team members provide the best experience to guests with disabilities when they know what words and actions are preferable. This IAAPA course teaches team members how to feel comfortable in safely and respectfully promoting the greatest level of service and accessibility for guests with disabilities. Learn more.

IAAPA First Steps Bundle

Comprised of five separate self-paced courses, First Steps are intended to train employees on the skills needed to ensure guests have a safe and positive experience in your attraction. These courses are excellent for frontline employees, new hires or employees returning for the new season. Learn More.

*New*  IAAPA Recruiting for the Attractions Industry Bundle

Comprised of 3 separate self-paced courses, the Recruiting for the Attractions Industry courses are intended to train employees on the skills needed to successfully recruit the right employees for your attraction. These courses are excellent for Human Resources professionals, supervisors, managers, or teams that are a part of the recruiting process at your attraction. Learn More.

IAAPA Security Training Course Series

This five-part series will provide a greater understanding of how to recognize and respond to critical incidents that range from suspicious behavior, hostile intruders, guest screening, and managing heigtened emotions. Learn more. Learn more.

*New*  Inclusion, Diversity, Equity, and Accessibility (IDEA) Bundle

Most people recognize the benefits conceptionally of making a workplace inclusive, equitable, diverse, and accessible- but knowing how to implement and sustain tangible methods to make IDEA a constant is where we can help. This bundle offers four individual, self-paced courses that focus on these concepts. Learn more.

Managing Employee Safety Compliance

This IAAPA course focuses on the importance of training your employees to make safety a priority, identify risks, and use checklists for documentation and inspections. This is an excellent course for managers and supervisors in facility operations or maintenance, including FECs, large and small attractions, and theme parks. Learn more.

Mes de la Seguridad IAAPA: América Latina y Caribe 2022

Evento educativo donde los expertos en seguridad de la industria comparten las mejores prácticas para promover la seguridad en el diseño, construcción, operación, mantenimiento y supervisión de parques y atracciones, bajo los más altos estándares de seguridad. Conozca más.

Mes de la Seguridad IAAPA: América Latina y Caribe 2021

Más de veinte sesiones educativas con valiosas herramientas para promover y desarrollar una cultura de seguridad entre los integrantes de su equipo. Capacítese y manténgase actualizado sobre los estándares de seguridad, la operación y los procedimientos de mantenimiento. Conozca más.

*New*  Planning and Designing Education Exhibits for Your Attraction 

What is at the heart of every great film you’ve ever seen, every book you’ve read, and every anecdote shared by a grandparent? Storytelling! Successful team members know that true learning also starts with this millennia-old tradition – and combining it with entertainment makes for the ultimate educational fun. This IAAPA course outlines how to create exhibits that combine the best of both worlds, one that is now referred to as ‘edutainment.’ Learn more.

*New*  Principles of Managing Food Costs

Does an extra half ounce serving of fries really make that much of a difference cost-wise to your food and beverage operation’s bottom line? Successful team members know that the answer is a resounding, “yes!” and know precisely how to prevent over portioning from happening, as well as how to maintain additional best practices in controlling food costs. This IAAPA course teaches the basic principles of managing food costs in your food and beverage operation. Learn more.

*New*  Public Relations Foundations: Media Training 

Without active public relations activities, an attraction sadly becomes forgettable, regardless of how much positive attention it may have garnered in the past. Successful team members know how to keep their attraction relevant in the public eye, whether it be through TV, radio, print, or digital mediums. This IAAPA course delves into how to elevate your attraction into the limelight and maintain its illumination. Learn more.

*New*  Recruiting and Interviewing Techniques

Successful hiring in the attractions industry means successful recruiting and interviewing. Learn techniques that will help you attract the best talent, eliminate obstacles and bias, and improve the candidate's experience. Learn more.

*New*  Sales Fundamentals: Using the Sales Cycle

What makes an attractions team member a great salesperson? Is it how convincing they can be or how knowledgeable they are about the product? While these elements are helpful, a great salesperson is one who can form a positive, mutually beneficial relationship with their guests. This IAAPA course teaches team members how to sell a solution and experience, not a product or service. Learn more.

Sexual Harassment and Discrimination Prevention Training

This IAAPA course examines the issue of sexual harassment and discrimination in the workplace, and provides a variety of real-life scenarios in a typical attraction. Learn more.

The Importance of New Employee Onboarding

This IAAPA course examines the elements of a positive onboarding experience and why it’s important to the success of your new employees. This is an excellent course for Human Resources professionals, trainers, supervisors, managers, or teams that are a part of the onboarding process at your attraction. Learn more.

Understanding Your Sales and Inventory Reports

This IAAPA course will provide you with a basic understanding of sales and inventory reports, and how to use them to gain information for making sound decisions in your organization. This is an excellent course for first-time managers or supervisors in a retail or games operation. Learn more.

Using Your Brand to Develop Effective Promotional Messaging

This IAAPA course will provide strategies for creating a message that aligns with your brand's voice, mission, and goals. This is an excellent course for newer attraction facilities, as well as facilities who might want a refresher on their branding skills. Learn more.

*New*  Welcoming Service Animals to Your Attraction

Successful team members seek to engage and accommodate all their guests, including those with service animals. They also know what (and when) to ask guests with service animals questions so that both can have a fun, meaningful time at their attraction while keeping both the guest and service animal safe. This IAAPA course helps team members learn what protections the ADA grants guests with service animals, as well as how to determine realistic accessibility guidelines. Learn more.