Entertainment: Why to Entertain?


Session Description

Entertainment has always been at the heart of Europa-Park’s identity from captivating live shows to seasonal spectacles that delight millions of guests each year. In this unique session, Katja Mack offers a personal and professional journey through the past, present, and future of entertainment at one of Europe’s most beloved parks.

But this is more than a creative story. Katja Mack will also reflect on the operational, strategic, and business dimensions of building and sustaining a world-class entertainment offering highlighting how Europa-Park balances artistic vision with logistical planning, guest flow, staffing, and return on investment.

Designed for both creative teams and decision-makers, this session shares key lessons learned and practical takeaways that other attractions can apply whether you're looking to refresh your entertainment lineup, streamline operations, or align shows more closely with your brand and business goals.

Speaker

  • Katja Mack, Founder & Head of / Show Producer & Creative Director, TALENT ACADEMY / Europa-Park

Details

 CEUs: 1.0

 Session Time: 22 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo Europe 09/24/2025

Prices

Member Status Price
Member* $0
Nonmember $99

*Login to access IAAPA member pricing.

3 Month Access - Nonmember $99.00

Seats
Register