Session Description
Back by popular demand, our annual Iconic Ride session takes a deep dive into one of the most talked-about attractions in the industry. This year, we journey into the world of Valhalla, a legendary water dark ride that has captivated guests with its epic scale, sensory immersion, and dramatic storytelling. Hear from the creative minds and operational leaders behind Valhalla’s design, evolution, and recent reinvention. From technical challenges to cultural impact, this session unpacks what makes Valhalla a true icon in the attractions world.
Speakers
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Edd Musgrove, Executive Creative Director, Mycotoo Europe Mycotoo, Inc.
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Adam Slevin, Director of Creative Design & Experience, Pleasure Beach Resort
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Andy Hygate, Operations Director, Pleasure Beach Resort
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Sascha Czibulka, Executive Vice President, Intamin
Details
CEUs: 1.0
Session Time: 37 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo Europe 09/25/2025
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
