Using Your Brand to Develop Effective Promotional Messaging

Course Description

In a competitive attractions industry, building an effective marketing message is more important than ever. Learning how to incorporate your brand into your messaging will help you attract and engage with more customers. This course will help you understand the importance of determining your purpose and how to integrate that into your messaging. You'll also learn how personalizing your messaging will help you stand out from other facilities.

This 45-minute course includes videos, inline activities, and a knowledge check to reinforce the concepts. This is an excellent course for marketing professionals for newer attraction facilities, as well as those who might want a refresher on their branding skills.

Course Objectives

  • Understand the importance of identifying your brand's purpose, mission, and vision
  • Know how to set your brand messaging goals
  • Recognize the importance of customer personas
  • Understand the importance of maintaining a consistent brand message


 CEUs: 1.0

 Training Time: 45 minutes

 Language: American English

 Key Features: Inline Activities, Video, Post-Assessment


Member Status Price
*Member $49
*Member - Student or Young Professional $0
Nonmember $99

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3 Month Access - Nonmember Price $99.00