Trends in Immersive Entertainment


Session Description

This session explores the latest trends in immersive entertainment, focusing on hyper-local experiences, first-person character adventures, and the fusion of entertainment and dining. Drawing on insights from RWS Global and JRA’s extensive industry work and research, the talk highlights how these innovations are transforming the future of guest engagement across all senses.

Speakers

  • Matt Dawson, Vice President of Business Development, JRA, part of RWS Global

Details

 CEUs: N/A

 Session Time: 20 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo Europe 2024

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