Session Description
Join us for a dynamic new addition to the IAAPA programme that highlights the rising influence of farm parks and heritage attractions in the location-based entertainment industry. Traditionally focused on large-scale attractions and family entertainment centers, IAAPA now turns its attention to the growing success of authentic, experience-driven destinations across Europe.
This session will explore the key drivers behind this growth, from the creative use of beloved IPs like Peter Rabbit and Shaun the Sheep to the power of mascots and meet-and-greets in enhancing guest engagement. We’ll also examine why these attractions are gaining popularity in both rural and urban settings and what this means for the future of themed experiences.
Whether you're a park operator, IP owner, or developer, discover how these unique destinations are making a big impact without needing to operate on a massive scale.
Speakers
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Annabel Rochfort, CEO, Rochforts LBE Consultancy
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Tom Rollings, Fishers Adventure Farm Park
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Ngaio Harding-Hill, Head of Attractions & Live Experiences, Aardman Studios
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James Barlow, Sales & Marketing Director, Rainbow Productions
Details
CEUs: 1.0
Session Time: 32 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo Europe 09/24/2025
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
