Session Description
From Broadway-caliber spectacles to intimate street performances, live entertainment remains a cornerstone of guest engagement in theme parks. This session explores actionable strategies for parks of all sizes—new or established—to refresh shows, leverage IP, and maximize impact on a budget. Discover how to balance technological innovation (e.g., projection mapping, interactive sets) with storytelling traditions to create unforgettable, repeat-worthy experiences.
Key Takeaways
- Discover how live entertainment drives satisfaction, repeat visits, and spending.
- Refresh aging attractions through music remixes, adaptive lighting, and modular stage design
- Recognize the strategic role of intellectual property (IP) in creating emotionally resonant performances.
Speakers
-
Eva Au Yeung, Events & Entertainment Director, Ocean Park Corporation
-
Jason Ramsburg, Senior Vice President & Executive Producer, Entertainment, Universal Beijing Resort
Details
CEUs: 1.0
Session Time: 60 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo Asia 2025
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
