The Future of Attractions Marketing: AI Trends and Social Media Strategies


Session Description

In an increasingly digital landscape, social media plays a pivotal role in attracting guests. This session will explore strategies for engaging global audiences through platforms like Douyin (China’s TikTok), while highlighting how AI is reshaping marketing trends. Attendees will gain insights into leveraging AI-driven tools to optimize campaigns, enhance guest engagement, and analyze performance metrics.

Key Takeaways

- Insights on user demographics and engagement trends.
- Actionable strategies for promoting attractions of varying scale.
- Analyze comparative metrics (e.g., engagement, conversion rates) before and after AI adoption.
- Effective use of AI tools to improve marketing performance.

Speaker

  • Yecen Zhang, Director, Key Account Business, Douyin Local Life Service

Details

 CEUs: 1.0

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo Asia 2025

Prices

Member Status Price
Member* $0
Nonmember $99

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Nonmember $99.00

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