The Fun Factor: How HR, Entertainement & Marketing Create Unforgettable Guest Experences


Session Description

In the leisure industry, people are at the heart of every unforgettable experience. Finding the right employees, equipping them with meaningful benefits, and empowering them to become true hosts is the key to creating moments that guests will rave about - on TripAdvisor, Google Reviews, or simply through word of mouth. But how do you turn HR and people management into a powerhouse of engagement, entertainment, and marketing?

Join Scott, Maya, and Philipp as they reveal their 5 Factors of Finding Fun - real-world insights from behind the scenes of the “Fun Factory.” This interactive session is not about theory but about the best of the best: proven strategies, inspiring leadership, and the magic of motivation. And we won’t just talk about fun - we’ll show it! Through games and audience interaction, we’ll demonstrate how a happy team is a more effective team. Because in the end, our business is a people business - and only happy employees can create truly memorable guest experiences.

Speakers

  • Scott Swenson, Owner/CEO, Scott Swenson Creative Development

  • Philipp Gamper, Head of Marketing, Swarovski Kristallwelten / Crystal Worlds

  • Maya Mattar, Founder, Lasting Impressions

Details

 CEUs: 1.0

 Session Time: 28 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo Europe 09/23/2025

Prices

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Nonmember $99

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