Session Description
Location-Based Entertainment (LBE) is entering a dynamic new era. While traditionally dominated by film and media brands, the space is now being reshaped by the rise of lifestyle and, increasingly, sports media. From football clubs and racing teams to global sports personalities and leagues, sports IPs are driving fan engagement and brand loyalty in new, physical ways.
In this session, we’ll explore:
How the LBE landscape has evolved beyond classic media partnerships
The powerful role of sports and lifestyle brands in creating immersive, high-energy destinations
Winning strategies to secure and integrate sports IPs into attractions, venues, and experiences
Whether you’re planning a theme park, immersive fan zone, or branded destination, this panel will offer real-world insights into today’s most influential and in-demand IP trends, with sports leading the charge.
Speakers
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Annabel Rochfort, CEO, Rochforts LBE Consultancy
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Sujit Jasani, Marketing & Communictions Lead: UEFA EURO 2028 UK & Ireland, The Football Association
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Hamish Jenkinson, Founder and CEO, The Departement
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Jordi Penas Babot, Director, FC Barcelona Museum
Details
CEUs: 1.0
Session Time: 38 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo Europe 09/23/2025
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
