Session Description
In the evolving landscape of experiential entertainment, curating unforgettable experiences has become both an art and a science. Michael Casper, Vice President of Business Development at AREA15, takes attendees behind the scenes of the immersive entertainment district’s pioneering approach to audience engagement, revealing how strategic partnerships, creative collaborations, and adaptable business models transform spaces into immersive destinations that captivate and inspire.
Casper explains how AREA15 brings rights-holders, artists, and brands together in unique collaborations to elevate audience experiences and support growth. This session will explore curation as both a creative endeavor and a powerful business strategy, offering insights into designing experiences that generate revenue without compromising artistic vision. Attendees will gain an insider’s view into the flexible approaches and responsive business models that’ve allowed AREA15 to thrive in a dynamic industry.
Through compelling case studies from AREA15 and beyond, Casper offers real-world examples and valuable takeaways for those looking to innovate in audience engagement. This session promises fresh perspectives on what it means to curate for impact, revenue, and resilience in the entertainment and experiential sectors.
Speakers
Details
CEUs: N/A
Session Time: 40 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo 2024
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
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