Social Media Essentials

Course Description

Popular social media platforms have transformed the way attractions interact with their guests. Now, more than ever, individuals use social media daily. Understanding the landscape of social media and how to thrive in it is no longer optional for businesses—it’s a necessary part of doing business in the digital age. This course offers an overview of how social media can be utilized effectively and appropriately to benefit your attraction.

Course Objectives

  • Identify appropriate social media platforms for voicing your brand and messaging dialogues for your attraction
  • Analyze and interpret social media data analytics and key performance indicators (KPIs) (e.g., followers, likes, shares)
  • Communicate effectively and appropriately with guests on social media, taking into account cultural differences
  • Manage social media interactions between staff and guests


 CEUs: 1.5

 Training Time: 75 minutes

 Language: American English

 Key Features: Inline Activities, Videos, Post-Assessment


Member Status Price
*Member $49
*Member - Student or Young Professional $0
Nonmember $99

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3 Month Access - Nonmember Price $99.00