Session Description
This session examines how to strike the right balance between data analysis, rational strategy, and intuition when making investment decisions in the visitor attractions industry. Grounded in the latest IAAPA research, the talk guides attendees through interpreting demographic and tourism data, avoiding analytical missteps, and understanding key factors for project success—from planning to operations. With input from Merlin Entertainments and Rabobank, the session also highlights benchmark ranges across the Entertainment, Wildlife, and Education/Museum sectors, providing practical tools for more informed, effective investment strategies.
Speakers
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Kelly Repass, Head of Global Research, IAAPA
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Linda Zou, Chief Strategy Officer, Merlin Entertainments
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Mark Wijman, Executive Director, AEDP
Details
CEUs: N/A
Session Time: 60 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo Europe 2024
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
