Public Relations Foundations: Media Training

Course Description

This course teaches the importance of creating media contacts, how to pitch to those contacts, what materials to then provide those media outlets, and what tips and tricks to use for interviews. It also instructs how to build trust and, therefore, symbiotic relationships with your media counterparts post-interview.

This 30-minute course includes multiple inline activities to aide in your understanding of how to obtain the most coverage for your attraction, best etiquette to ensure an interview is both effective and engaging, and the steps you should take to appropriately follow up. This course also includes a knowledge check to reinforce the concepts and is a vital course for any team member, especially those who work within your Public Relations and Marketing departments.

Course Objectives

  • Distinguish Media Relations from Public Relations
  • Understand how media outlets work, basic terminology, and why relationship-building is essential
  • Understand how to pitch stories that will highlight your attraction positively 
  • Learn how to navigate interviews and follow-up information


 CEUs: 0.5

 Training Time: 30 minutes

 Language: American English

 Key Features: Inline Activities, Videos, Post-Assessment


Members Status Price
*Member $49
*Member - Student or Young Professional $0
Nonmember $99

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3 Month Access - Nonmember Price $99.00