Session Description
Explore the power of emotional engagement in immersive entertainment in this dynamic session tailored for industry professionals. Learn how leading attractions are intentionally designing experiences that spark strong emotions—like joy, fear, excitement, and awe—to deepen guest connection and transform a simple visit into a lasting memory.
This expert-led discussion will unpack the psychological and physiological foundations behind emotional responses, helping attendees understand why certain moments resonate more than others. You’ll gain insight into how emotions influence memory and how positive emotional experiences can build guest loyalty and turn first-time visitors into lifelong fans.
Whether you're enhancing an existing attraction or creating something entirely new, this session will provide the tools and inspiration to make your experiences more emotionally impactful. Walk away with strategies to create meaningful, shareable moments that elevate your venue and set it apart in a competitive market.
Speakers
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Stephanie Shaw, moderator and staff member at a chocolate museum in Hamburg
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Elke Kies, CEO, Magic Box
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Lewis Brown, composer and writer, Lewis Brown Creative
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Monty Lunde, founder and CEO, TECHNIFEX
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Michel den Dulk, Vice President for Portfolio Creative Director, Walt Disney Imagineering
Details
CEUs: N/A
Session Time: 45 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo Europe 2024
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
