Course Description
In this course, six merchandising strategies for retail locations at attractions are introduced. These strategies include design, color, levels, sizes and shapes, the five senses, and signage. By applying these strategies, students will be able to create attractive store layouts and product displays that are sure to engage guests and increase product sales.
This 40-minute course includes audio and visual elements, as well as knowledge check questions to help students understand how to properly present merchandise in stores. Designed for individuals who work on an attraction, this course is suitable for retail managers, supervisors, visual marketers, and anyone involved in the planning and execution of merchandise displays.
Course objectives
- Explain how effective merchandising improves the visitor experience and encourages sales
- Determine how merchandise sold at an attraction can tell a story or connect to the theme of a retail location
- Use the six merchandising strategies to optimize the performance of merchandise locations in an attraction
- Identify how to present products effectively so that they are attractive to all visitors
Course Details
Credit Hours: 1.0
Duration: 40 minutes
Language: Spanish
Standout Features: Activity Interactions, Video, Interactive Quiz
Prices
| Member state |
Price |
| *Limbs |
$49 |
| *Student and Young Professionals Members |
$0 |
| Non-Members |
$99 |
*Log in to access IAAPA member pricing.
