Course Description:
In this course, learners will be introduced to six merchandising strategies for shopping point settings. These strategies include layout, color, hierarchy, size and shape, five senses, and identity. By utilizing these strategies, learners can create appealing merchandising store layouts and product displays, ensuring that visitors are attracted and product sales are increased. The course is designed to help learners upgrade the shops and retail establishments of their attractions.
This forty-minute course includes audio and visual elements, as well as knowledge checks, to help learners understand how to display merchandise appropriately in a store. This course is intended for individuals working in the merchandising department of an attraction and is suitable for retail managers, supervisors, visual merchandisers, and anyone involved in merchandising planning and execution.
Course Objectives:
- Explain how effective merchandising can enhance the customer experience and boost sales
- Determine how the merchandise sold at the attraction tells a story or connects to the theme of the attraction
- Optimize the operation of your attraction shopping store with six merchandising strategies
- Determine how to effectively present all your products so that they are attractive to all customers
Course Details:
Continuing Education Credits: 1.0
Training duration: 40 minutes
Language: Chinese
Key features: Inline Events, Audio, Video
Price
| Member Status |
Price |
| *member |
$49 |
| * Students or young professionals |
$0 |
| Non-Members |
$99 |
*Sign in to get IAAPA membership prices.
