Session Description
The only good cookie these days tends to be chocolate chip!
Forget cookies – learn how to build first-party audiences that are better for marketing. Use Mobile IDs, emails and phone lists to build audiences that you know are great targets. Then build second-party audiences from those to grow your outreach base.
Every cell phone has a mobile ID that is tracked everywhere that phone travels. Learn how to go back in time and capture IDs from phones that visited your location, your competitors, or other businesses like yours, then advertise to those phones in their apps. Then find the Facebook, Instagram and TikTok accounts tied to those phones and advertise there. It’s the perfect marketplace and totally anonymous!
Add in email and mobile phone lists, and you’ve got the makings of a perfect first-party database. Target that audience on social platforms and even while they stream on Disney+ or Netflix!
Ernest Corder and Tyler Barnett of Redroc, FearWorm and Digital Record agencies will teach you about these targeting options, where to find the data, how to upload the data, where you can advertise using the audiences, how to build those audiences for outreach and then move them down the marketing funnel to purchase a ticket.
Build better audiences. Focus your marketing spend. See results through better targeting.
Speakers
Details
CEUs: N/A
Session Time: 60 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo 2024
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
