Session Description
| As guest expectations continue to evolve alongside rapid technological advancements, theme parks and zoos are embracing digital tools to deliver more personalized, interactive, and efficient experiences. This session explores real-world case studies and practical strategies for using digital solutions—from mobile apps to augmented reality—to elevate visitor engagement and streamline operations. Learn how the industry is adapting to new guest behaviors, integrating tech to boost satisfaction and revenue, and overcoming challenges unique to the transition toward digital transformation. |
Speakers
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Oscar Garcia Oltra, Chief Digital Officer, Parques Reunidos
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Jeff Havlik, Vice President, PGAV Destinations
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Sarah Venning, Global Chief Digital and Data Officer, Merlin Entertainments
Details
CEUs: N/A
Session Time: 30 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo Europe 2024
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
