Session Description
This session explores how attractions can embrace innovation without losing sight of heritage. From AlUla’s transformation into a high-tech heritage tourism hub, to Blackgang Chine’s balance of nostalgia and new experiences, and Europa-Park’s reimagining of a beloved dark ride—our speakers share real-world examples of blending the old with the new. Discover how thoughtful design, cultural respect, and guest engagement can create attractions that are both forward-thinking and rooted in tradition.
Speakers
-
Travis Kline, Product Development Director, Royal Commission for AlUla
-
Dominic Wray, Managing Director, Blackgang Chine / Vectis Ventures
-
Laura Baxter, Creative Marketing Lead, Backgang Chine / Vectis Ventures
-
Morgan Fix, Creative Consultant and Experience Designer, BoldMove Nation
Details
CEUs: N/A
Session Time: 60 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo Europe 2024
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
