Session Description
City parks and urban attractions operate in fast-paced, high-expectation environments where repeat visitation is essential for long-term success. With limited space and budgets, they’ve become masters of creating fresh, engaging experiences that keep local audiences coming back.
This session explores how city parks craft emotionally engaging, ever-evolving experiences, using seasonal overlays, layered storytelling, interactive programming, and community-driven events to turn first-time guests into loyal regulars.
Whether you're running a theme park, zoo, FEC, or museum, you'll discover how these proven strategies can be adapted to your operation. Join a panel of experienced operators and creative thinkers as they share real-world examples and practical tips for increasing repeat visitation without the need for constant large-scale investments.
Speakers
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Andreas Andersen, CEO and President, Liseberg
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Carsten Sylvest, Head of Security, TIVOLI GARDENS
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Edd Musgrove, Designer & Creative Director, MYCOTOO
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Satu Järvelä, CEO, Linnanmäki
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Jakob Fagerström, Creative Director, Parks & Resorts Scandinavia
Details
CEUs: 1.0
Session Time: 45 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo Europe 09/23/2025
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
