Fundamentals of Effective Copywriting

Course Description

Effective marketing copy is built on a foundation of fundamental elements. Successful messaging requires you to understand your brand, the value proposition, the target audience, the marketplace, and how to be creative. This course discusses the fundamentals needed for effectively writing copy to market your products.

This 30-minute course includes inline activities and a knowledge check to reinforce the concepts. This is an excellent course for attractions industry staff, managers, and directors looking to gain a basic understanding of how to effectively market their products.

Course Objectives

  • Know how product details enhance marketing copy
  • Identify your target audience using internal and external data
  • Understand the need for competitive analysis
  • Learn tips for writing effective copy


 CEUs: .50

 Training Time: 30 minutes

 Language: American English

 Key Features: Inline Activities, Post-Assessment


Member Status Price
*Member $49
*Member - Student or Young Professional $0
Nonmember $99

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3 Month Access - Nonmember Price $99.00