Fundamentals of Admissions and Ticketing

Course Description

In this course, you will learn about the fundamental concepts and optimal strategies for admissions and ticketing operations at an attraction. You will examine common ticket products utilized in the industry and how attractions can successfully market and sell these items to guests. You will also investigate the various aspects of an attraction's main entrance, and its daily operational procedures, particularly focusing on its role as the primary hub for guest arrivals, departures, safety, and service. Lastly, the course will highlight the data metrics that are valuable in measuring performance and guiding future admissions operating decisions.

Course Objectives

  • Explain the role of admissions operations at an attraction
  • Manage various types of tickets, memberships, annual passes, group sales, and special event products
  • Create selling guides for ticket products to assist with the sales process
  • Identify how to adjust queues, ticket windows, and gates for efficient guest flow
  • Collect and analyze admissions data to monitor and improve operations and products


 CEUs: 1.0

 Training Time: 60 minutes

 Language: American English

 Key Features: Inline Activities, Videos, Post-Assessment


Member Status Price
*Member $49
*Member - Student or Young Professional $0
Nonmember $99

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3 Month Access - Nonmember Price $99.00