Session Description
Small and medium-sized parks, attractions, zoos, and FECs may not always have the budgets for major expansions or new headline attractions - but that doesn’t mean they can’t deliver strong results. In fact, limited resources often inspire the most innovative and effective solutions.
This session highlights how creative thinking and operational efficiency can significantly boost revenue, attendance, and guest loyalty. Backed by real-world examples and best practices from across the industry, you’ll discover both the systematic approach as well as easy-to-implement, budget-friendly strategies for creating immersive experiences and improving operations that improve your share of wallet - without breaking the bank.
From rethinking your revenue model, expanding stay-time, optimising staffing, customising guest offerings, and finding high-impact “quick wins,” this session is packed with practical tips to help your attraction thrive with what you have. Perfect for operators looking to do more with less - while still delighting guests.
Speakers
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Ahmed Madani, Attractions Operational Excellence Director, SEVEN (Saudi Entertainment Ventures)
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Glenn André Eikelund, Managing Director - Parks, Lund Gruppen
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Paul Vyskovsky, Senior Lecturer / Researcher / Consultant, FH Joanneum University of Applied Sciences / WIFI Tyrol
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Robert Dahl, Founder, Karls Adventure Villages
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Dominic Wray, Managing Director, Blackgang Chine
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Antoine Lacarriere, General Manager, Mer de Sable
Details
CEUs: 1.0
Session Time: 46 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo Europe 09/23/2025
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
