Session Description
Is it time for a refresh? Need to do more with less, including increasing per cap revenue, improve guest experience, and activate neglected areas of the park? Join the Club!
You can't always build a new exhibit or rollercoaster. In this session, you'll learn practical strategies and creative tactics to cost-effectively reimagine your park and add noticeable value to your guest experience while simultaneously growing revenue.
We'll dive into the non-traditional methods used by SeaWorld, Lake Compounce, and the Fort Wayne Children's Zoo to transform and activate underperforming areas in their respective parks, add excitement, and make money. Panelists will provide real-world case studies and share a complimentary Visual Guest Experience Guide. A Q&A session will follow the presentation.
Speakers
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Rick Schuiteman, Park President & CEO, Fort Wayne Zoo
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Johnie Hampton, President, CEO, Hampton Creative
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Nate Olsen, Creative Director, Hampton Creative
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Jerry Brick, Director of Construction, Place Entertainment
Details
CEUs: N/A
Session Time: 60 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo 2024
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
