Session Description
Cruise ships are no longer just about the journey, they are the destination. With roller coasters at sea, immersive shows, cutting-edge technology, and branded IP experiences, today’s cruise lines are transforming into floating entertainment hubs that rival even the most ambitious land-based attractions.
This session brings together industry innovators to explore how the cruise sector is embracing attraction design, themed storytelling, and guest engagement strategies traditionally associated with theme parks and resorts. As these industries increasingly intersect, there are valuable lessons to be shared on creating high-density entertainment, operational agility, and delivering world-class experiences in limited space.
Expect an engaging discussion on crossover learning between the cruise and attractions industries, and how the lines are blurring between what defines a park, a resort, or a ship. What can theme parks learn from the cruise industry's immersive innovation and how are ships indirectly becoming serious competitors for vacation time and spending?
Speakers
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Peter Cliff, CEO, CONDUCTR
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Florian Feimann, Sales Manager, MEYER RE
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Lukas Metzger, Head of Park Operations, Europa-Park GmbH & Co Mack KG
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Alex Tavernini, Sr. Director, Guest Experience & Innovation, Norwegian Cruise Line
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Matteo Mancini, Family Entertainment Development Director, MSC Cruises
Details
CEUs: 1.0
Session Time: 40 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo Europe 09/24/2025
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
