Emerging Trends in Recreation and Holiday Parks for 2024


Session Description

In this engaging session, Thibault Van Look from Interhome explores the key trends driving growth in the European holiday home and park sector, which is projected to reach $40 billion by 2029. He highlights how the industry has quickly rebounded post-pandemic and is growing faster than traditional hotels, thanks to changing travel habits and guest expectations.

Tibo outlines four major trends: increased professionalisation of the sector, a shift in travel behavior among younger generations, the rising demand for privacy and flexibility, and the appeal of unique, themed accommodations. He emphasizes that today’s travelers—especially Millennials and Gen Z—value sustainability, cost-efficiency, and Instagram-worthy experiences.

Crucially, he notes that accommodations themselves are becoming the destination. With examples like fairy-tale cabins and themed treehouses, Tibo encourages leisure operators to invest in creative lodging concepts that can attract guests year-round and stand out in a crowded market.

Speakers

  • Thibault Van Look, Interhome

Details

 CEUs: N/A

 Session Time: 15 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo Europe 2024

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