Designing Immersive Entertainment Experiences at Your Attraction

Course Description

This course outlines how to first decide on what story you want to tell within your attraction’s experience, and how to then shape it into a ‘story sphere’ – a story that, indeed, has a beginning, middle, and end – but one that has a multitude of narrative arcs in between. It also instructs how to install elements that make your world come alive…from scenic, audio, tactile, and olfactory, to the ultimate addition that truly makes it real – its actors.

This 40-minute course includes practical examples to aid in your understanding of how to design a memorable experience, including how to cast and train your actors and create real-world connections when marketing your attraction/event. This course also includes a knowledge check to reinforce the concepts and is a vital course for any team member involved in the design or development of immersive entertainment.

Course Objectives

  • Define immersive entertainment
  • Examine story elements and design theories for immersive experiences
  • Train teams to safely and efficiently operate immersive experiences


 CEUs: 1.0

 Training Time: 45 minutes

 Language: American English

 Key Features: Inline Activities, Narration, Post-Assessment


Member Status Price
*Member $49
*Member - Student or Young Professional $0
Nonmember $99

*Login to access IAAPA member pricing.

3 Month Access - Nonmember Price $99.00