Session Description
In today’s attention economy, operators of permanent attractions are facing an urgent challenge: how to evolve beyond footfall and seasonal peaks, and instead build year-round demand, deepen audience understanding, and unlock new revenue streams.
Key Takeaways
- Audience Intelligence in Action: How operators can use behavioural data, performance tracking, and segmentation to drive smarter programming, merchandising, and pricing decisions.
- Marketing that Converts: Building demand through digital storytelling, performance marketing, and personalised engagement at scale.
- Revenue Beyond the Ticket: Integrating content, commerce, and loyalty into a cohesive system that drives deeper per-capita spend and sustained interest.
- Creative Tech Meets Operational Efficiency: From dynamic ticketing and capacity planning to real-time trend responsiveness, learn how infrastructure choices impact the entire guest lifecycle.
Speakers
-
George Kosmadakis, Chief Marketing Officer, PARADOXON LTD Professional Consulting services
-
Bart Dohmen, Partner, TDAC BV
-
Rocio Trujillo, General Manager Southern EU, FEVER LABS INC
-
Tim Everts, Chief Finance Officer, 24Indoor
Details
CEUs: 1.0
Session Time: 30 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo Europe 09/24/2025
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
