Session Description
How can attractions grow beyond the limitations of a daytime visit while staying true to their core mission? In this engaging session, you’ll learn from leading European zoos that are reimagining the guest journey, turning traditional day trips into multi-day, immersive experiences. From purpose-driven initiatives to digital innovation and operational reinvention, these case studies provide inspiration for any operator seeking to enhance their guest experience and boost revenue.
Discover how zoos are investing in world-class themed accommodation to become true 24/7 destinations. Learn how partnerships with charities and local communities create both social impact and commercial value—and how initiatives like rainy day guarantees, conferencing, weddings, and special events are helping operators diversify their revenue and better manage weather dependencies. Explore how physical and digital experiences are being combined to create seamless, personalized moments that guests remember—and return for.
Whether you run a zoo, theme park, museum, or family attraction, this session will give you practical ideas and fresh perspectives to help you grow, stand out, and succeed without losing focus on your mission.
Speaker
-
Gemma Wright, Head of Guest Experience, Chester Zoo
-
Ben Supple, Deputy Chief Executive, The Royal Zoological Society of Scotland
-
Glenn André Eikelund, Managing Director, Parks Lund Gruppen
Details
CEUs: 1.0
Session Time: 45 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo Europe 09/24/2025
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
