Session Description
How storytelling and technology are reshaping guest engagement? Explore how global IP trends are transforming guest experiences in the attractions industry. This session highlights the role of storytelling, operations, and technology in creating universally appealing experiences. Learn how these trends are driving success in dynamic markets like the Middle East and APAC, and how they can be adapted for Asia's growing attractions sector.
Key Takeaways
- Trends in leveraging storytelling and technology for guest engagement.
- Insight into the attendance and financial ramifications of using IP.
- Strategies for adapting global IP trends to local markets.
- Insights into creating experiences that resonate with diverse audiences.
Speakers
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Evi Sari, VP of Global Location-Based Entertainment, WildBrain CPLG
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Hang Zhang, SVP and GM of Experiences, iQiyi
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Yael Coifman, Senior Partner, Leisure Development Partners LLP
Details
CEUs: 1.0
Session Time: 60 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo Asia 2025
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
