Session Description
Discover strategies to design seamless, story-driven experiences that engage guests before, during, and after their visit. Learn how cross-platform transmedia, integrated storytelling, and innovative use of new technology can turn visitors into lifelong fans. Perfect for professionals in themed entertainment, marketing, and IP development.
Key Takeaways
- Build a Guest Story Experience Loop to sustain engagement beyond the visit.
- Leverage interdisciplinary collaboration to amplify storytelling across touchpoints.
- An exclusive behind-the-scenes look at a StoryVerse that applies the principles of a Guest Experience Loop.
- Case studies from Asia-Pacific markets, including China’s booming attractions sector.
Speakers
-
Klaus Sommer Paulsen, CEO & Founder, AdventureLAB
-
Nico Mamon, Head of Integrated Marketing, Enchanted Kingdom, Inc.
Details
CEUs: 1.0
Session Time: 60 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo Asia 2025
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
