Session Description
This dynamic session explores the transformative power of co-creation in experiential entertainment, where audiences shift from passive observers to active participants. Discover how this paradigm change is reshaping the design and delivery of attractions, experiences, and operations by placing the audience at the center of the creative process. Through real-world insights and expert guidance, attendees will examine the advantages and challenges of adopting co-creative methods across the entire project life cycle—from initial concept development to daily execution.
Learn how to build a team culture that thrives on collaboration, empathy, and user-centric thinking. The session will provide a practical 10-point checklist to help prepare your team for co-creation, including how to define roles, establish communication protocols, and implement collaborative workflows. Time permitting, attendees will also explore tools such as persona creation and emotion mapping to embed audience perspectives into every stage of development. Whether you're designing new experiences or improving existing ones, this session offers innovative strategies to ensure your audience becomes an integral part of the storytelling journey.
Speakers
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Heather Doggett, Founder and CEO, Immerse Universe
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Daniel Kerscher, Theme Park Creative, based in Munich, Germany
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Louis Alfieri, Owner, Raven Sun Creative
Details
CEUs: N/A
Session Time: 30 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo Europe 2024
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
