Session Description
This session explores how attractions and destinations are creatively extending guest engagement before, during, and after traditional opening hours. From immersive overnight stays and sleepovers to exclusive VIP tours, nighttime escape games, and branded pre-visit experiences, speakers share how leveraging existing spaces and resources can unlock powerful emotional connections and new revenue streams. With case studies from zoos, museums, and theme parks, the panel demonstrates how thoughtfully designed off-hours offerings can build brand loyalty, elevate guest satisfaction, and turn any visit into a lasting memory.
Speakers
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Kieran Stanley, Founder, CEO & Creative Director, Dan Pearlman Experience Architecture
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Henk Janssen, Branding Specialist, Toverland
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Danielle Tanton, Director, Business Development, RWS Global
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Robert Wetherell, Head of Events and Catering, The Natural History Museum
Details
CEUs: N/A
Session Time: 60 minutes
Language: American English
Key Features: Recording of live presentation from IAAPA Expo Europe 2024
Prices
| Member Status |
Price |
| Member* |
$0 |
| Nonmember |
$99 |
*Login to access IAAPA member pricing.
