Exam Description
The IAAPA Marketing and Public Relations Specialist exam is one of the five micro-exams required to earning your ICAP certification through the micro-exam route. This exam proves your proficiency in the Marketing and Public Relations domain and brings you one step closer to earning your designation as an IAAPA Certified Attractions Professional (ICAP).
Exam Eligibility
In order to qualify for this exam, you must already be approved into the IAAPA Certified Attractions Professional (ICAP), Micro-Exam Route program. Once approved into this program, an individual is eligible for a period of three years. An individual must successfully complete each of the five micro-exams within the three year period. If you have not yet applied for this certification, please visit this page to learn more.
Exam Structure
The examination consists of 20 multiple-choice questions. You will have 30 minutes to complete the exam. The table below illustrates the sub-domains included in this exam.
| Exam Sub-domains - 1 Exam, 20 questions, 30 minutes |
| Consumer Research and Competition Analysis |
| Branding |
| Advertising |
| Targets and Channels |
| Communications |
| On-line Marketing |
| Products Development, Promotions, and Sales |
More information about each sub-domain can be found in the
ICAP Examination Syllabus.
Exam Fees
IAAPA certification applications, exams, and other fees are not eligible to be purchased for anyone other than yourself.
| Member Status |
Price |
| Member |
$50 |
| Nonmember |
$60 |
