You've got Data. Now what?

Session Description

Drowning in data? Don’t despair. Our experts – including Tony Sefton, renowned speaker in visitor attraction science – are here to help.

Parks and attractions have more guest data than ever before. But are we lagging behind the aviation and hotel sectors when it comes to making good use of it? Our inspirational speakers will help you navigate the data deluge to better anticipate guest numbers, staffing, pricing and more.


  • Owen Ralph, Lead Features Writer, Blooloop
  • David Garcia, Managing Director, Port Aventura Entertainment, S.A.U.
  • Tony Sefton, CEO and Founder, Vision XS Ltd
  • Glenn André Viste Bøe, CEO Skånes Djurpark, Lund Group - Skånes Djurpark


 CEUs: N/A

 Session Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo Europe 2022


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