Your Attraction's Audio: A Key Element to Creative Design and Strong Brand Recognition

Session Description

When developed in tandem from the start, effective sound and visual design combine to powerfully and effectively forge deep emotional connections to experiences (and brands) in a way that cannot be achieved purely through imagery alone. This session will analyse how audio supports and enhances the creative design process and how this builds brand recognition to attract a loyal following driving repeat visitation.


  • Michelle Hicks, Co-Owner & Executive Producer, Firefly Creations Ltd
  • Andrew Porter, Co-Owner & Executive Producer, Firefly Creations Ltd
  • Stephen Cavit, Composer/Principal, Iconic Music, Consulting, and Design


 CEUs: N/A

 Training Time: 60 minutes

 Language: American English

 Key Features: Recording of live presentation from IAAPA Expo 2022


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